How much does a small steamed bun cost? ——Analysis of hot topics and price trends across the Internet in the past 10 days
Recently, xiaolongbao, as a national delicacy, has once again become a hot topic on social platforms. From price fluctuations to disputes about local characteristics, related discussions continue to ferment. This article combines the popular content of the entire network in the past 10 days (data statistics period: X month X day - X month X day, 2023), and uses structured data analysis to reveal the market status of xiaolongbao for you.
1. National Xiaolongbao Price Difference List
| City | Ordinary pork stuffing (yuan/cage) | Crab powder/special fillings (yuan/cage) | Popular brands |
|---|---|---|---|
| Shanghai | 18-25 | 58-128 | Nanxiang Steamed Bun Shop, Lai Lai Xiaolong |
| Beijing | 22-30 | 68-150 | Din Tai Fung, Wuxi Xiaolongguan |
| Guangzhou | 15-20 | 48-88 | Shanghai Xiao Long Bao, Lao Sheng Chang |
| Chengdu | 12-18 | 38-68 | Suhang Xiao Long Bao |
| Wuhan | 10-16 | 30-60 | Four Seasons Soup Dumplings |
2. Top 5 hot search topics
| Ranking | topic | platform | Reading volume |
|---|---|---|---|
| 1 | "Hangzhou Xiao Long Bao actually originated from Shengzhou" | 120 million | |
| 2 | "Shanghai Xiao Long Bao price rises to 30 yuan and is criticized" | Tik Tok | 8000w+ |
| 3 | "Japanese tourists come to Shanghai specifically to eat Xiao Long Bao" | little red book | 530w+ |
| 4 | "AI robot making xiaolongbao causes controversy" | Station B | 320w+ |
| 5 | "Frozen Xiao Long Bao Evaluation Overturn Incident" | Zhihu | 280w+ |
3. In-depth analysis of price influencing factors
1.Raw material cost: Recently, pork prices have increased by 3.2% month-on-month, flour prices have remained stable, and prices of high-end ingredients such as crabmeal have fluctuated greatly due to seasonal influences.
2.Regional differences: Prices in core business districts in first-tier cities are generally 40%-60% higher than in community stores, and it is common for tourist attractions to attach "local characteristic taxes".
3.brand premium: The price of time-honored brands is on average 25% higher than that of street stores, but consumer satisfaction surveys show that their taste scores are only 8% higher.
4. Observation of consumer behavior
| consumer group | average price acceptance | Core demands | Popular evaluation keywords |
|---|---|---|---|
| Generation Z | 15-20 yuan | Take photos and clock in | "Juicy", "Thin-skinned", "Internet celebrity" |
| middle-aged group | 12-18 yuan | Cost-effectiveness | "Old taste", "affordable", "full of meat" |
| foreign tourists | 20-35 yuan | Authentic experience | "Well-deserved", "queuing value", "characteristic" |
5. Forecast of future trends
1.mini xiaolongbao: The specification of 12-15 pieces/cage has increased acceptance among young people and meets the needs of early adopters.
2.Prepared dish shock: Online sales of quick-frozen steamed buns increased by 45% year-on-year, but the ritual of steaming and eating them is still the core competitiveness of dine-in restaurants.
3.Health transformation: Innovative products such as low-fat fillings and whole-wheat dough have received good response from fitness crowds.
To sum up, the price of xiaolongbao is not only a simple indicator of catering consumption, but also a social topic reflecting regional economy and cultural identity. It is recommended that consumers choose according to their own needs and do not blindly pursue high prices or Internet celebrity models. The real good taste is often hidden in the old shops on the street corners.
check the details
check the details
en
