How much does it cost to invest in bungee jumping? Hot topics and cost analysis on the entire network in the past 10 days
Recently, extreme sports, especially bungee jumping, have sparked widespread discussion on social platforms. Many netizens are curious about how much money is needed to invest in a bungee jumping venue. This article combines the hot topics on the Internet in the past 10 days to sort out the cost structure and market trends of bungee jumping projects to provide reference for interested investors.
1. Inventory of hot topics in the past 10 days
| Topic keywords | Search popularity index | Main discussion platform |
|---|---|---|
| Bungee jumping safety controversy | 1,250,000 | Weibo, Douyin |
| Bungee jumping equipment price | 890,000 | Xiaohongshu, Zhihu |
| Bungee jumping venue franchise | 680,000 | Baidu Tieba, Station B |
| Internet celebrity bungee check-in | 2,100,000 | Douyin, Kuaishou |
2. Details of investment cost of bungee jumping project
According to industry research data, the initial investment for a standard bungee jumping project can be divided into the following parts:
| Project | Cost range (10,000 yuan) | Description |
|---|---|---|
| Site rental/construction | 50-200 | Cliff/viaduct sites require special approval |
| Equipment procurement | 30-80 | Including jumping rope, safety belt, etc. |
| Security certification | 10-30 | International certification standards are higher |
| Personnel training | 5-15 | Coaches must hold a certificate to work |
| Marketing promotion | 8-20 | Short video platform is the main channel |
| total | 103-345 | Fluctuates according to regional differences |
3. Interpretation of hotspot related data
1.Short videos drive internet celebrity economy: The Douyin #EXTREMESPORTSCHALLENGE topic has been played 1.8 billion times, and the average number of likes for bungee jumping videos is three times that of ordinary content.
2.Policy impact is significant: The newly revised "Special Equipment Safety Law" in 2023 puts forward higher requirements for bungee jumping equipment testing, and the approval cycle has been extended to 6 months in some areas.
3.consumer portrait: The 18-35-year-old group accounts for 87%. Single-person consumption is concentrated in the 300-800 yuan range, and group ticket discounts are more popular.
4. Investment return cycle analysis
| Operating model | Average daily passenger flow (people) | Payback period (months) |
|---|---|---|
| Scenic area cooperation type | 40-60 | 18-24 |
| urban theme park | 80-120 | 12-15 |
| Mobile bungee tower | 20-30 | 24-36 |
5. Risk warning
1. The annual fee for safety liability insurance is about 50,000-100,000 yuan, which needs to be included in the fixed cost;
2. Passenger traffic may drop by 40% during the southern rainy season (June-August);
3. The core components of the equipment need to be replaced every 2 years, and the cost accounts for about 15% of the initial investment.
Current market data shows thatBungee jumping project combined with influencer marketingThe return on investment can reach 25%-35%, but special attention must be paid to safety management and compliance operations. It is recommended that investors first conduct trial operations through short-term rental sites before deciding whether to invest on a large scale.
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