What sandals are popular this year? Analysis of popular trends across the network
With the arrival of summer, sandals have become the focus of the outfit. By analyzing hot topics and e-commerce platform data in the past 10 days, we have sorted out the fashion trends of sandals in 2023 to help you easily grasp the fashion trend.
1. Top 5 popular styles of sandals in 2023
| Ranking | Style name | heat index | Core features |
|---|---|---|---|
| 1 | thick sole roman sandals | 98.5 | 3-5cm increased bottom + cross strap design |
| 2 | Minimalist strappy sandals | 95.2 | Solid leather + adjustable buckle |
| 3 | sports wind tunnel shoes | 89.7 | Breathable hole design + EVA material |
| 4 | retro square toe sandals | 87.3 | 90s style + wide upper |
| 5 | Rhinestone embellished sandals | 83.6 | blingbling elements + thin strap design |
2. The attributes of sandals that consumers are most concerned about
| Focus on dimensions | Proportion | Popular keywords |
|---|---|---|
| comfort | 42% | Soft sole, non-slip, non-abrasive |
| Material | 28% | Genuine leather, environmentally friendly PU, breathable mesh |
| design elements | 18% | Straps, hollows, metal buckles |
| price range | 12% | 100-300 yuan is the mainstream |
3. Analysis of the effect of celebrities bringing goods
What Yang Mi wore in the airport street photosFendi woven platform sandalsTriggering a craze for imitation, Xiaohongshu-related notes grew by 320% in one week. Recommended by Yu ShuxinNiche designer brand transparent sandalsIt was on Taobao's hot search list, and search volume increased by 500%.
| star name | Carry brand | Sales growth of the same model |
|---|---|---|
| Yang Mi | Fendi | 280% |
| Yu Shuxin | Lost in Echo | 410% |
| white deer | Charles & Keith | 195% |
4. Suggestions on purchasing
1.First choice for commuting: Choose one-strap sandals with a medium heel of 1-3cm. Basic colors such as off-white and black are recommended.
2.Essential for travel: Pair thick-soled Roman shoes with skirts or shorts. Pay attention to choose non-slip rubber soles.
3.Home and leisure: Crocs are recommended to choose models with arch support to avoid wearing them for long periods of time
4.special occasion: The model decorated with rhinestones is suitable for dates and parties. It is recommended to match it with simple clothing to highlight the key points.
5. Maintenance tips
• Genuine leather sandals require regular application of special care oil
• After exposure to water, dry it in the shade and avoid exposure to the sun.
• Wipe metal parts with a dry cloth to prevent oxidation
• Keep shoe stretchers in place to prevent deformation when storing
It can be seen from the data that the sandals market this year hasRetro style is backwithFunctional upgradeParallel characteristics. While consumers are pursuing fashion, they also pay more attention to practicality and comfort. It is recommended to choose the most suitable style according to your own needs to create a refreshing and fashionable summer look.
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