What brand is the three stripes?

What brand is the three stripes?

Recently, the keyword "three stripes" has triggered widespread discussions across the Internet, especially the controversy over brand logos and popular brand co-branding events. This article will combine the hot topics of the past 10 days to analyze the brand story behind the "Three Stripes" and organize relevant structured data.

1. The classic brand of three stripes: Adidas

When it comes to the "Three Stripes", the first thing most people think of is the sports brand Adidas. Its iconic three-stripe design has been in use since 1949 and has become the core visual symbol of the brand. Recently, Adidas has returned to the hot search due to the following events:

2. Other brands using the three stripes design

In addition to Adidas, the following brands have also sparked discussion due to their three-stripe design:

3. Survey on consumers’ perceptions of the Three Stripes

A recent survey of 10,000 people launched by a certain platform shows:

4. The design philosophy behind the three stripes

The reason why the three stripes have become a classic is closely related to its design concept:

1.minimalism: Three parallel lines form the visual focus, in line with modern aesthetic trends

2.Functional symbol: Originally used to enhance the support of shoe uppers, and later evolved into brand language

3.cultural symbols: Represents sportsmanship and trendy attitude in street culture

5. The latest legal developments of the three stripes trademark

In October 2023, the Court of Justice of the European Union ruled:

Conclusion

The three stripes have transcended ordinary trademarks and become a visual totem of sports culture. In an era of increasingly fierce brand competition, simple but powerful design symbols still have irreplaceable value. In the future, we may see more innovative interpretations and legal battles about the three stripes.