Why is there no text in Adventure Town? ——Revealing the recent phenomenon of popular games
Recently, an independent game called "Adventure Town" suddenly became popular, but its unique "textless" design aroused heated discussion among players. This article combines the hot data of the entire network in the past 10 days to analyze the reasons behind this phenomenon and organize the relevant discussion points.
1. Statistics of hot discussions on the entire network (last 10 days)

| platform | Number of related topics | Maximum heat value | core discussion points |
|---|---|---|---|
| 52,000 items | 130 million reads | "Does the lack of text affect the gaming experience?" | |
| Station B | 780 videos | The highest number of views for a single video is 4.2 million | "Analysis of the pros and cons of icon-based UI" |
| Zhihu | 326 questions | The most upvoted answer received 12,000 likes | "Breakthrough Design for Cross-Cultural Communication" |
| Steam Community | 1,450 reviews | 89% positive rating | "Controversy over the novice guidance system" |
2. Three major advantages of text-free design
1.Global and barrier-free communication: Developer interviews revealed that after eliminating language barriers, game downloads in non-English speaking countries increased by 47%.
2.Enhance immersion: A player survey shows that 82% of users believe that icon interaction has a more “adventurous and exploratory feel” than text menus.
3.Reduce learning costs: By replacing text descriptions with dynamic demonstrations, the average time it takes new users to get started is shortened to 6 minutes and 12 seconds.
3. Data Analysis of Controversial Focus
| Dispute type | support rate | Opposition rate | Examples of typical comments |
|---|---|---|---|
| Difficulty in understanding the plot | 63% | 37% | "Action narrative is more moving than words" vs "Key information is lost" |
| System complexity | 41% | 59% | "The forging system icon is difficult to read" |
| Barriers to Social Sharing | 28% | 72% | "Unable to accurately describe the content of the game" |
4. Developer response and future plans
The game production team revealed in a Reddit AMA event:
- will be launched"auxiliary symbology"Update, but insist on not using traditional text
- AI-basedDynamic icon adjustmentFunction to optimize the interface based on player behavior
- The fan icon library created by players is expected to be officially included
5. Excerpts from industry experts’ opinions
"This may be a paradigm revolution in UI design" - Chris T, editor-in-chief of GameDesign magazine
"We need to be wary of the cognitive load caused by 'over-symbolization'" - Tsinghua University Human-Computer Interaction Laboratory
"Proving that Generation Z players are receptive to visual storytelling" - Newzoo market analysis report
Conclusion:The bold experiment of "Adventure Town" provides new ideas for game design, and its ultimate success or failure may affect the development direction of independent games in the next five years. The discussion about the "textless" design is still ongoing. It is recommended that interested players participate in the discussion after experiencing it for themselves.
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