Why did Tencent remove Qutu from the shelves? ——In-depth analysis of hot events in the past 10 days
Recently, Tencent's "Qutu" application was suddenly removed from the shelves, triggering widespread discussion. Combining the hot topic data of the entire network in the past 10 days, we sorted out the event background, user feedback and possible reasons, and presented the core views through structured data analysis.
1. Event background and timeline
| date | event | Related topic popularity |
|---|---|---|
| May 15 | Qutu disappears from app store | Weibo reading volume: 120 million |
| May 16 | #TENcent下注fun图# was on the hot search | Douyin topic views 38 million times |
| May 18 | Some users received service suspension notices | 15,000 discussions on Zhihu |
2. User core dispute points
| Dispute type | Proportion | Typical comments |
|---|---|---|
| Speculation on copyright issues | 45% | "Many emoticons come from unknown sources" |
| Data security concerns | 30% | "Does the sudden removal involve user privacy?" |
| Discussion of alternatives | 25% | "Please recommend similar GIF making tools" |
3. Analysis of possible reasons for delisting
1.Policy compliance adjustments: Recently, the Cyberspace Administration of China launched a special campaign of "Clean Internet Environment Rectification" to focus on cracking down on the spread of illegal content.
2.Business strategy adjustment: Tencent’s 2023 annual report shows that 7 non-core products have been shut down, and Qutu may be within the scope of optimization.
3.Technology upgrade needs: Netizens have reported that loading failures have occurred frequently recently (the average number of complaints per day reaches 200+), or that the underlying architecture has been modified.
4. Comparison of the impact of similar products
| Competing product name | recent actions | User growth |
|---|---|---|
| Dou Tu Master | Strengthen content review | +18% |
| GIF Factory | Launch paid membership | -5% |
| emoticon kingdom | Unadjusted strategy | +32% |
5. Summary of opinions of industry experts
•Legal Advisor Zhang: "Removal may involve Article 48 of the Copyright Law, and platforms must fulfill higher review obligations for user-generated content."
•Internet analyst Li Feng: "Tencent is shrinking its non-strategic product lines. Qutu has only 1.2 million daily active users and its commercial value is limited."
•Technology Blogger @CodeGeek: "Judging from the changes in the API interface, the sensitive image recognition system may be upgraded."
6. User data migration guide
For downloaded users, Tencent provides the following solutions:
| User type | Processing method | Deadline |
|---|---|---|
| VIP member | Refund based on remaining days | Before June 30 |
| Ordinary user | Export local emoticon package | Before May 31 |
Conclusion:This delisting incident reflects the copyright and regulatory pressure faced by content platforms, and also reveals the survival dilemma of tool products in the giant ecosystem. As of press time, Tencent officials have not yet made a detailed explanation, and we will continue to pay attention to the progress of the incident.
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