How much does Peking duck cost? Analysis of the latest prices and popular lists in 2023
Recently, "Beijing Roast Duck Price" has become a hot topic on social media. With the arrival of the peak summer tourism season, many tourists are paying attention to the consumption cost of this "must-eat food list in Beijing". This article combines hot data on the entire network for nearly 10 days to bring you the latest market research report.
1. Price comparison of mainstream brand roast duck
| Brand Name | Classic Set | Price range | Per capita consumption |
|---|---|---|---|
| Quanjude | Peony Roasted Duck in Prosperous Times | RMB 298-458 | RMB 150-220 |
| Dadong | Roasted duck | RMB 358-598 | RMB 250-400 |
| Bianqifang | Stewed stove roast duck | RMB 198-328 | RMB 90-160 |
| Four seasons of people's blessing | Craftsmanship roast duck | RMB 228-368 | RMB 120-200 |
| Stupid | Deyun Club co-branded model | RMB 188-288 | RMB 80-150 |
2. Analysis of hot search keywords
Baidu Index shows that the number of related searches soared by 63% in the past 7 days, and the main conjunctions include:
| Keywords | Search volume | Year-on-year changes |
|---|---|---|
| Beijing Roast Duck Group Purchase | 18,500 | +42% |
| Roast duck takeaway price | 12,300 | +75% |
| Roast duck shop around the Forbidden City | 9,800 | +210% |
| Student ID discount | 7,600 | +33% |
3. Consumer trend insights
1.Mini Roast Duck Goes Red: Many restaurants have launched "Palm Roast Duck" for 1-2 people, with prices concentrated between 128-168 yuan, and the number of views of Douyin-related videos exceeded 8 million.
2.Cultural experience package: The booking volume of high-end packages including duck performances and intangible cultural heritage skills display increased by 120% year-on-year, with the most expensive price of 888 yuan per set.
3.The takeaway market explodes: Meituan data shows that the average take-out order price of half a roast duck is 98 yuan, and the delivery range is expanded to 5 kilometers. Some merchants have launched a special discount of 39.9 yuan for "roasted duck + cake sauce".
4. Money-saving strategy
| Discount method | Discount strength | Applicable to stores |
|---|---|---|
| After 14 o'clock, the market set meal | 68% off | Quanjude Wangfujing Store, etc. |
| Tik Tok Group Purchase Coupons | Buy one get one free | 12 brands including Tsinghua Garden |
| Student exclusive price | 75% off | Some branches of Bianyifang |
| Airport pop-up store | 30 yuan off immediately | Daxing International Airport Store |
5. Expert advice
1. Discontinuous meals can save 20-40% of the cost, with the best discount on weekdays from 3-5 pm
2. There is a "tour guide cooperative store" in Qianmen area. It is recommended to choose a store with Dianping score of 4.8 or above.
3. The price of vacuum-packed roast duck is about 60% dine-in, but the taste varies greatly
The latest monitoring found that due to the rise in duck prices, Beijing roast duck may usher in a price increase of 5-8% from September. It is recommended that tourists with tasting plans in the near future make arrangements in advance. Data shows that tourists are willing to pay a psychological price of 186 yuan per person for the "authentic Beijing Roast Duck Experience", which is basically consistent with the actual market price.
(Note: The above data was collected from the public data of major platforms from July 10 to 20, 2023, and the price may fluctuate due to factors such as store location, time period)
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